Art without engineering is dreaming;
Engineering without art is calculating.

Steven K. Roberts

Reaching Escape Velocity

$10.00$12.50

This is for those who are attempting to launch a gonzo engineering project or large-scale expedition with minimal resources. It is not about specific hardware or software technical methods, but instead the meta-hack of developing enough support and buzz to get your project to take on a life of its own.

$12.50
$10.00
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Description

This is for those who are attempting to launch a gonzo engineering project or large-scale expedition with minimal resources. It is not about specific hardware or software technical methods, but instead the meta-hack of developing enough support and buzz to get your project to take on a life of its own. Large corporations can do this with brute-force methods (unlimited money and people), but individuals face daunting hurdles when competing for mindshare and resources. Without the ability to leverage larger forces as a sort of martial art, it is difficult for a lone geek to escape the gravity well.

This little book is the collection of “trade secrets” that have made my 25 years of adventures possible… the art of working with sponsors, volunteers, and media to get an insanely ambitious project off the ground and keep it moving on its own momentum.

Contents

  • Foreword
  • Introduction
  • The Business Angle
  • Getting Educated
  • Sponsorship
  • The Media Dance
  • A Public Presence
  • Building the Team
  • What is Gonzo Engineering?
  • Afterword

Reaching Escape Velocity is also available from Amazon in both print and Kindle editions (although, if you prefer the paper version, buying it with the link at the top of this section gets you an autographed copy).  Oh, and there was a sweet little mention in Make: Volume 21.